City of Las Cruces Continues Engagement for Downtown Master Plan Update

*Please Note the Location Change for the Closing Presentation on Friday, Oct. 24, 2025. Relocating to Las Cruces City Hall Council Chambers, 700 N. Main Street.

Community invited to participate in public meetings October 22 and 24.

The City of Las Cruces is continuing to work on an update to its Downtown Master Plan, the guiding framework for how the city’s central district grows and evolves. First adopted in the early 2000s and last updated in 2016, the plan has shaped much of downtown’s revitalization over the past decade. This year’s effort will build on that foundation, refining strategies based on what has changed, what’s working well, and where opportunities remain.

This week, the City and its planning consultant, PlaceMakers, have hosted public engagement activities. A workshop on Monday brought together residents, business owners, civic organizations, and City staff for a focused meetings and design sessions aimed at updating the Downtown Master Plan. The activities continue Wednesday morning with an Open House and a Closing Presentation on Friday.

“This update isn’t about starting over,” said Chris Faivre, Director, Community Development Director. “It’s about fine-tuning what we’ve already achieved and ensuring downtown continues to reflect the needs and character of Las Cruces.”

Please Join Us for the Remaining Community Participation Opportunities
The planning team will meet with a variety of stakeholder groups— from local businesses and neighborhood associations to community partnerships and boards — to gather firsthand insight into current conditions and future priorities.

Open House
Wednesday, October 22 | 10–11 a.m.
A drop-in session where community members can view draft concepts, talk with the planning team, and provide feedback at their own pace.
Amador Live, 302 S. Main Street.

Closing Presentation
Friday, October 24 | 6–7:30 p.m.
A closing presentation summarizing what was learned during the week and how it will inform the next phase of the Downtown Master Plan Update, plus visual displays and opportunities to talk with project team members.
Las Cruces City Hall Council Chambers, 700 N. Main Street

*Please note this location was previously scheduled for Amador Live and has since been changed to City Hall Council Chambers.

About the Downtown Master Plan
The Downtown Master Plan serves as a blueprint for continued investment and vitality in the heart of Las Cruces. It guides future decisions about land use, design, mobility, and economic development to ensure downtown remains a vibrant destination for residents, businesses, and visitors alike.

The 2025 update will focus on potential catalyst projects, strengthening connections with surrounding neighborhoods, and integrating lessons learned since 2016.

For more information, visit LasCruces.gov/DowntownPlan.